26 Oct PRODUCER SPOTLIGHT: Frieda’s Specialty Produce!
PRODUCER SPOTLIGHT: Frieda’s Specialty Produce!
Meet Frieda’s – 3 generations of trailblazing women, a family-owned business & one of our fantastic specialty produce wholesale partners! Frieda’s Inc. has been famously innovating unusual & exotic fruits & vegetables in supermarket produce departments. Founded in 1962 by Frieda Rapoport Caplan, she was the first woman business owner on the LA Produce Wholesale Market! Frieda is most known for introducing Kiwifruit to U.S. produce departments, but she and her company introduced many other produce specialties, from Spaghetti Squash to Asian Pears.
Frieda’s two daughters, Karen Caplan & Jackie Caplan Wiggins, now own & operate Frieda’s Inc., and the third generation, Karen’s eldest daughter, Alex Jackson, has also joined the family business. These women are continuing the Frieda’s legacy of changing the way America eats fruits & vegetables. Let’s all do our part to support local & help keep family businesses alive!