10 Mar From Ugly To Hip: Misfit Fruits And Veggies Coming To Whole Foods – via NPR
“Ugly” fruits and veggies are edible and delicious, too – bravo for more companies bringing these mainstream!
“As awareness of massive food waste grows (we toss out enough food to fill 44 skyscrapers each year), two major retailers now say they’re ready to experiment with sales of less-than-perfect produce that may otherwise be wasted. Whole Foods has announced a deal with Imperfect Produce to test sales of funky fruits & vegetables in a handful of stores in Northern California beginning in April. This announcement comes after a Change.org petition called upon the retailer to take up the ugly banner.”
Full story via NPR here
